Effer hits jackpot at SED

ITALY: Italian knuckle boom crane manufacturer Effer sold all the cranes it had on display at the SED 2007 construction equipment exhibition where it was testing the market for the first time.

The largest crane on show was the (114 metric ton) rated model 1550. Its chart shows it will lift 25.5 tons (23.2 metric tons) at a 16 foot (4.91 meters) radius or 12 tons (10.9 metric tons) at 34.7 feet (10.6 meters). Maximum reach with jib is 118 feet (36.2 meters).

Jeremy Newman, Effer UK sales manager, said it was difficult to promote a brand that customers are not instantly familiar with. “This was the first time we have exhibited in England and it was an occasion to put our name in front of a majority of buyers there. It was very good indeed - when you start with zero, the only way is up.”