Friedrich named managing director sales/service, Liebherr USA

D.Ann Shiffler Editor in Chief, American Cranes & Transport

19 August 2021

Friedrich has 18 years of experience in the heavy equipment industry, with 17 of those years serving in a variety of roles within the Liebherr Group.

Kai Friedrich has been named managing director of Liebherr USA. In this new role, he will lead and oversee the corporate and strategic plans for the nine product segments under Liebherr USA’s sales and service organization. The nine product segments include: mobile and crawler cranes, tower cranes, components, concrete technology,…

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