Modulift’s new hire to focus on training

UK-based spreader beam manufacturer Modulift has appointed Malcom Peacock as its new group business development manager.

Malcolm Peacock, group business development manager. (Photo: Modulift)

His new role will focus on enhancing the visibility and technical understanding of Modulift’s brands and products through specialized training and support courses for the end user, reseller, and global distribution markets.

Training courses

The company’s training academy already offers both in person and virtual training courses.

Having previously worked with Modulift, Malcolm brings a deep understanding of the brand. His appointment comes as the company is expanding into new territories across Africa, Asia, the Middle East, and Europe.

“We are thrilled to welcome Malcolm back to the Modulift family,” said Sarah Spivey, managing director of Modulift. “His proven track record of driving growth and cultivating strong relationships will be invaluable as we pursue our global expansion goals. With experience working at Modulift and other global industry leading brands, Malcolm will further drive our growth and support existing customers with essential sales and product training.”

“I am excited to rejoin Modulift and contribute to its ongoing success,” added Malcolm. “My primary role will be training and support for end users, resellers, distributors and rental companies, ensuring they maximise the potential of our products and have the confidence to effectively service their markets.”