New CEO for Tadano America

As a part of its global OneTadano strategic initiative, Tadano has named Dean Barley as chief executive officer of Tadano America Corporation. In this new role, he will continue to lead and unify the teams working in the coordinated Tadano Pan-America Region – North, South and Central America and Brazil. Barley will take over this responsibility from Shinichi Iimura.

Dean Barley, Chief Executive Officer, Tadano America Corporation

With the integration of the Demag and Mantis brands into Tadano, the Tadano America Corp. has undergone a significant transformation in recent years. As a result, customers in this region now have access to a broader range of equipment and expanded parts and service availability, the company said. 

“We have undergone a significant transformation globally and in the Pan-American Region,” said says Toshiaki Ujiie, president and CEO, Tadano Ltd. “Dean and the team have demonstrated what combining our collective strengths as a company can do to provide maximum value for our customers. In his new role, Dean will continue this path. For now, I am excited that in just a few weeks customers can experience these changes first-hand at ConExpo.”

Barley’s promotion comes on the heels of Tadano’s announcement that it has realigned its operations in Latin America from three separate reporting regions into a single harmonized reporting structure throughout all Latin America.

“It’s an honor to continue to lead this dynamic organization and strong team at this point in time when the company is experiencing tremendous growth,” added Barley. “Our business has developed well, and our customer base continues to expand – great cranes, supported by great people, equals success for everyone using Tadano cranes. The OneTadano strategy has resulted in our customers and dealers experiencing greater efficiencies through leveraging the combined technologies, design philosophies and best practices from the Tadano, Demag and Mantis companies,” offers Barley. “Over the next few years, we will continue to leverage this strength of one focused vision to introduce exciting new lifting solutions for our customers in the Americas. I am excited to have this opportunity.”