New vice president for Select Crane Sales

Select Crane Sales in the USA has strengthened its leadership team with the appointment of industry veteran Darren Reddekopp as vice president.

Darren Reddekopp

Reddekopp brings more than two decades of experience in the crane and heavy equipment sector, where he built a reputation for driving business growth, developing customer-focused strategies and leading teams to deliver results.

He will focus on expanding Select Crane’s national market presence and reinforcing its customer partnerships.

“Darren’s knowledge of the crane industry and his commitment to customer success make him an outstanding addition to our leadership team,” said Jason Mackenzie, Select Crane Sales president. “As we continue to grow our footprint and deliver high-quality equipment and services, his expertise will be instrumental in shaping the next phase of our business.”

Over the course of his career, Reddekopp held senior leadership positions across the crane industry, gaining deep expertise in equipment sales and service.