Palfinger names new North American VP

Ismael Daneluz has joined Palfinger’s North American region in the executive capacity of vice president, sales and service.

Ismael Daneluz

Daneluz will be responsible for developing strategic sales plans, based on the company’s goals, that will promote sales growth and customer satisfaction for the organization as well as target specific market segments and geographic locations, the company said. He currently serves as vice president of sales and service for Palfinger in Latin America and will continue to be a member of the Latin American leadership team in a dual-role.

Daneluz brings more than 17 years of management experience working in Europe and Latin America, in many roles including sales & business development, corporate strategy, project management, finance and purchasing at Palfinger locations in Brazil, Austria and Spain.

In 2018, Daneluz became the managing director of Tim Hortons Iberia, and rejoined the Palfinger Group a few years later, where together with the LATAM Regional Management Team drove significant growth in the region with record sales and EBIT performance.

“In addition to his broad management experience, Ismael has an excellent understanding of our industry and a strong network within Palfinger,”said Gerhard Sturm, senior vice president, global sales & service. “He is very well equipped to lead all commercial activities, drive brand positioning and sales growth in the North American region, together with the Regional Management Team and strongly supported by our Global Palfinger organization structure.”


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