RISK MANAGEMENT: Understanding the ‘Reptile Theory’

Bill Smith

11 November 2019

Bill Smith discusses how to protect your company from a frustrating legal trend.

In the book, Reptile: The 2009 Manual of the Plaintiff’s Revolution, Don C. Keenan and David Ball make a case for persuading jurors by appealing to their “reptile brains,” the “oldest” part of the brain and the part responsible for primitive survival instincts. In their books, videos and seminars,…

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