Schiller explains OneTadano strategy

02 November 2021

Tadano continues to harmonize its brands and roll out new products.

In April 2021, Tadano Ltd. announced that all the group’s cranes would be unified under the Tadano brand name. The goal, the company said, is become No. 1 worldwide in the lifting equipment industry. Since then, Tadano has been implementing this plan – known as the OneTadano strategy – globally,…

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