SC&RA on why the customer experience is key

Joel Dandrea

28 January 2022

Customer service is just one part of the journey, says the SC&RA.

Customer experience is key

Moving into 2022, especially amid current global supply challenges, it would behoove us all to remember a universal business truth: there is a difference between customer service and customer experience.

The terms, though related, are often used interchangeably – but they’re not the same thing.…

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