Soper named manager of product marketing

Andrew Soper, Manager of Product Marketing, Link-Belt Cranes

Andrew Soper has accepted the position of manager of product marketing for Link-Belt Cranes, effective July 1, 2025. Soper joined Link-Belt in 2014 as a marketing specialist for lattice and telescopic crawler cranes.

Prior to this, he gained crane rental experience as a project manager and sales estimator for a crane rental and rigging company. In 2017, Soper moved to a marketing specialist role for telescopic trucks and all-terrain cranes, becoming product manager for telescopic trucks and all-terrain cranes in 2021.

He has a bachelor’s degree in economics from the University of Kentucky and an MBA from Northern Kentucky University.

“With his background in both crawlers and on-highway cranes combined with his crane rental experience, Andrew brings a strong understanding of market needs and desires,” said Bill Stramer, senior vice president of marketing, sales and customer support, Link-Belt. “He is well suited to lead our continued marketing efforts across all product categories.”