Terex puts Phoenix Crane in the pink

16 October 2013

The women of Terex pose with the pink crane. Among those donning the pink shirts in support of Breas

The women of Terex pose with the pink crane. Among those donning the pink shirts in support of Breast Cancer Awareness Month is a member of the Terex family who is currently fighting the disease

Atlanta, USA-based Phoenix Crane Rental is flying the flag for breast cancer awareness, after taking delivery of its second pink-liveried crane from Terex.

The Terex T 340-1 hydraulic truck crane now sports a fresh pint paint job, donated by Terex, in time for the Breast Cancer Awareness month of October.

After leaving the Terex factory, the T 340-1 stopped off at the Atlanta 2-Day Walk for Breast Cancer, held October 5 and 6 by the non-profit group, It’s The Journey, Inc. From there, the crane joined Phoenix Crane’s fleet of lifting equipment, which includes 70 models from 12 US ton (10.9 tonne) boom trucks to 275 ton (249.5 tonne) hydraulic truck cranes. This will give the company two pink 40 ton (36.3 tonne) truck cranes in its fleet. The first T 340-1 was commissioned just after Mother’s Day in the USA in 2012.

Operating the new pink crane will be Jessica Ives, Phoenix Crane’s first female crane operator.

As part of its commitment to It’s The Journey, Phoenix Crane plans to donate a portion of the hourly rental revenues from both pink cranes to the organization. “We have every intention to keep both Terex pink cranes in operation for the lifetime of the equipment,” confirmed Karen Barton, Phoenix Crane chief financial officer and vice president. “Every dollar we can contribute yields a far greater personal and organizational return than anything else we could have gotten involved in.”


Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

Sign up