Chandler appointed CEO at Arrowhead Winch
11 June 2026
Prior to joining Arrowhead Winch, Chandler spent 18 years with WireCo WorldGroup, where he served as senior vice president of global sales, in addition to multiple other leadership positions.
Arrowhead Winch, a leading manufacturer of industrial winch, hoist and drive systems, announced the appointment of Blake Chandler as chief executive officer, effective 6 July 2026.
Blake Chandler, Arrowhead Winch
Chandler is an accomplished executive leader with 30 years of experience driving strategic growth, operational excellence, and global market expansion across industrial manufacturing and distribution organizations. Throughout his career, he led commercial, operational, and business development initiatives across North America, Europe, Asia, Australia, and emerging markets.
Prior to joining Arrowhead Winch, Chandler spent 18 years at WireCo WorldGroup, where he was senior vice president of global sales, in addition to multiple other leadership positions. He played a key role in the company’s evolution from a regional competitor into a global industry leader with more than US$ 800 million in annual revenue.
Leading elsewhere
Most recently, Chandler was general manager of the rigging business for Lift Solutions Holdings, where he led strategy, sales, operations, and financial performance for the business. He is recognized for his commercial leadership, operational discipline, and ability to build high-performing teams focused on delivering long-term value for customers, employees, and stakeholders.
As CEO, Chandler will lead Arrowhead Winch’s continued focus on innovation, customer partnerships, operational excellence, and long-term growth across the company’s Braden, Carco and Gearmatic brands.
“Blake is the right leader to guide Arrowhead Winch into its next chapter,” said Mark Pickett, partner at The Black Phoenix Group, owner of Arrowhead Winch. “His proven ability to drive growth, develop strong teams, and expand customer partnerships across global markets makes him an outstanding fit for our organization. As we continue investing in our people, products, and manufacturing capabilities, Blake’s leadership will help accelerate our strategic initiatives, improve operational efficiencies, and build upon the century-long legacy of quality and reliability our customers have trusted for generations.”
Arrowhead Winch designs and manufactures winch, hoist and gear systems under the Braden, Carco and Gearmatic brand names in Oklahoma, USA. Arrowhead Winch products are used in a wide range of applications in the utility, oil and gas, construction, forestry, trailer and towing, marine, drilling, military and related industries. Arrowhead Winch has been part of The Black Phoenix Group since 2024.
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