Coast Crane to distribute Manitex boom trucks

23 March 2011

Manitex's Randy Robertson and Scott Rolston stand in front of a Manitex SC 130 recently purchased by

Manitex's Randy Robertson and Scott Rolston stand in front of a Manitex SC 130 recently purchased by new distributor Coast Crane.

Coast Crane to distribute Manitex boom trucks

Manitex International announced that its boom truck and sign crane subsidiary Manitex, Inc., based in Georgetown, TX, has appointed Seattle-based Coast Crane Company to distribute its boom truck product line for the states of Washington, Oregon, Alaska, Hawaii, Idaho and Montana, the provinces of British Columbia and the Yukon, the territory of Guam and the Republic of the Marshall Islands.

In concert with this agreement, Coast Crane has placed an initial stock order of approximately $2 million targeted for its rental fleet replacement and retail sales opportunities.

Coast Crane Company, recently acquired by Essex Rental Corp., has 17 facilities servicing crane rental markets on the West Coast.

"This agreement is a superb strategic fit for Manitex as it immediately increases the breadth of western distribution for the Manitex brand," said Scott Rolston, senior vice president of sales and marketing for Manitex International. "Since 1970, Coast Crane has been a distributor of capital equipment and industrial products, with a strong presence in the boom truck market, which accounts for a significant amount of their revenues each year. They are committed to and understand the model for success in the boom truck market and have knowledgeable sales and service talent in place at each of their multiple locations. We look forward to a long-term and productive relationship with them."

Terry Howard, executive vice president and COO, Coast Crane, said his company is excited to represent Manitex's full line of boom trucks. "We made an extensive internal survey of all leading boom truck brands and determined that Manitex was the recognized leader in innovation and value," he said. "This makes them the perfect fit for Coast Crane. Our ability to offer the full line of Manitex boom trucks in our rental fleet will facilitate the successful sales of these high quality cranes to our customers."

In related news, Manitex also announced that it is expanding its distribution agreement with Cropac Equipment Inc., a mobile crane dealer serving customers throughout North America since 1977, to include Albert and Saskatchewan provinces in Canada. Cropac has been a key Manitex distributor since 1988, the company said.

Cropac, which recently opened a branch in Nisku, Alberta, will represent Manitex from the East Coast of Canada to Alberta.

"Having worked together for the past 23 years, we know that Cropac shares the Manitex vision, prides itself as a leader in distribution in the boom truck market and is committed to maintaining available supply and immediate customer support," said Randy Robertson, director of sales and marketing, Manitex. "We are excited to be participating in a valued customer's expansion plans, and we are confident this new distribution agreement will lead to increased market share in western Canada for Manitex."


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