Fendrick assumes COO role at Tadano America

Jack Fendrick has been named as the new Chief Operating Officer (COO) for the Tadano America crane business, effective January 13, 2025. Fendrick reports directly to Dean Barley, president and CEO Tadano America. In his new role, Fendrick is charged with supporting the development of the business strategy for Tadano America and managing its execution to maximize efficiency and growth.

Jack Fendrick, COO, Tadano America Corporation

With almost 30 years of industry experience, Fendrick brings a proven track record of success in growing and managing crane businesses, according to Tadano. Over the past two decades, he played a key role in significantly expanding Kobelco’s crane operations in North America, holding various leadership positions such as general manager, vice president, and president and COO.

“Throughout Jack’s career, you see a long history of growth and success with the businesses in which he has been tasked to lead,” said Barley. “His experience also includes sales and branch management at the dealer level, so he fully understands the needs of our customers and, most importantly, how to support the continued growth of Tadano in North America. Jack offers the right combination of leadership skills and experience to help the Tadano America business achieve plans for growth in the lifting industry. I have known Jack for a number of years, and I am confident that he brings the right personality and drive to continue to elevate our business.”

Commenting on his appointment, Fendrick said: “Tadano has earned incredible brand recognition and value for leadership in the lifting industry, and I’m excited to help guide the dedicated team of high-performing individuals at Tadano America.”

As COO, Fendrick will be located at the Tadano America corporate headquarters in Houston, Texas.