ICUEE offers exhibitor education

To help exhibitors with pre-show and at-show marketing efforts, ICUEE 2007 – The Demo Expo, set for October 16-18 in Louisville, KY is offering a series of web-based education programs. He show's management is presenting the seminars through the fall of 2007, geared to company trade show coordinators as well as marketing and sales professionals. Trade show strategist Steve Miller is featured in the modules and is joined by ICUEE exhibitors to discuss issues, such as measuring return on investment, booth design, exhibit staf? ng, target marketing and pre-show promotion. Each web module is 30 minutes long and while registration is required, there is no fee.

“These programs are ideal for time-crunched staffs to hear the latest strategies and tips to get the most out of their trade show investment at ICUEE and the other shows they may exhibit at,” said Nicole Hallada, ICUEE show manager and AEM director of marketing.