Kabalen retires; Bray promoted at A1A Software

Lifting industry specialist A1A Software announced the retirement of Bruce Kabalen, vice president sales and marketing, and the promotion of Brittany Bray to marketing manager.

Kabalen joined A1A Software in 2023 after 25 years at Link-Belt Cranes. During his time at A1A Software, he supported sales and marketing initiatives for 3D Lift Plan, iCraneTrax and related products.

Brittany Bray, marketing manager, A1A Software

“Bruce brought valuable crane industry experience and product knowledge to A1A Software,” said Tawnia Weiss, A1A Software president. “We appreciate his contributions and wish him the best in retirement.”

Bray was previously sales and marketing co-ordinator, supporting the sales and marketing teams through training, marketing materials, trade shows, customer service calls and customer accounts.

In her new role as marketing manager, Bray will oversee public relations, social media, website updates and design, trade show co-ordination and marketing communications for A1A Software. She will also lead marketing efforts for 3D Lift Plan, iCraneTrax and iFleetTrax, while continuing to assist with customer service initiatives.

“I’m grateful for the opportunity to step into this new role and continue supporting A1A Software’s customers, products and industry presence,” said Bray. “I look forward to building on the company’s strong foundation and continuing our marketing efforts for 3D Lift Plan, iCraneTrax and iFleetTrax.”