New sales director for Elliott Equipment

Chris Rycroft, director of sales, Elliott Equipment

Elliott Equipment Company, a manufacturer of truck-mounted aerial work platforms, digger derricks and cranes based in Omaha, Nebraska, announced the appointment of Chris Rycroft as director of sales. 

Rycroft will hold dual roles, adding all Elliott product lines and the Elliott sales team to his existing position as director of sales for mechanic and lube truck products at Stellar Industries. All current Elliott regional sales managers will now report directly to him.

Rycroft has more than 40 years of experience in sales. As director of sales at Elliott, he will be responsible for market growth across all product lines and will share field insight with Elliott’s product team.

Stellar Industries, a manufacturer of work trucks, trailers and service truck accessories based in Garner, Iowa, acquired Elliott Equipment earlier this year. Elliott will continue to operate as a distinct business unit within Stellar.

Rycroft joined Stellar Industries in 2021 and has spent the past five years building the company’s market position in the mechanic truck segment. He will continue to lead Stellar’s regional sales managers for mechanic and lube truck products alongside his new Elliott responsibilities.

Tim Davison, vice president of sales and marketing at Stellar Industries, added, “With his unequivocal knowledge and valuable industry connections, he is sure to lead the Elliott sales team in the right direction.”