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Sarens appoints new lead for U.S. operations
01 October 2026
Sarens named Victor Martinez country manager for the US. The Belgium-based crane and heavy lift group says he will run its American strategy and operations and lead a fleet modernization and sustainability program focused on cleaner, more energy-efficient equipment and methods.
Victor Martinez, US Manager, Sarens
Martinez joins from Ameco, where he spent the past four years in Houston as strategic account director for the Gulf Coast. He began his career at the construction site services company in Mexico in 1998 and later held roles at its South Carolina headquarters and as vice president of sales for Mexico and Central America. He also spent time at Equipment Depot, Mammoet and a Denver-based heavy lift company before returning to Ameco.
Sarens says Martinez brings experience in heavy engineering, over-dimensional transport and complex logistics, plus a record of managing project portfolios and heavy equipment fleets. Martinez says he plans to expand Sarens’ operational capabilities in the US and support the energy transition.
Sarens operates in 70 countries with more than 100 business units and 6,500 employees.
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