The ultimate pit crew: Bennett’s NASCAR partnership

As a leader in the transportation and logistics industry for 50 years, the Bennett Family of Companies has long been synonymous with innovation and reliability. Celebrating its 50th anniversary and continued growth, the Bennett team has a long-standing commitment to delivering top-tier services.

Before every race, Austin Hill spends time with Bennett’s customers and guests, providing a VIP experience.

Over the past three years, Bennett has been involved in the world of racing through its partnership with Richard Childress Racing and driver Austin Hill. This collaboration has yielded remarkable results on and off the track, aligning the precision, teamwork and logistical feats required in motorsports with the transportation and logistical excellence Bennett is known for.

Racing and transportation logistics demand precision, coordination and a commitment to excellence.

“Sponsoring a race car the last three years has been one of Bennett’s most exciting marketing and branding campaigns in years,” said Bennett Vice President Lynette Mathis, an owner of the company and daughter of Bennett founder Marcia Taylor. “When you have a winning car like the RCR/ Bennett #21 car driven by Austin Hill, you get tons of exposure on the track.”

Hill has consistently either won races or finished in the top ten during the race season, which means free TV network time, at-track interviews and an increased fan base.

“We maximize our at track experience for our employees, customers and truck drivers by hosting them in hospitality suites or the Bennett pit box,” she said. “It becomes a way to show our appreciation for customers and we use it as a marketing tool for recruiting and retention of truck drivers.”

Beneficial outreach

NASCAR’s fan base includes young professionals and skilled tradespeople. By aligning its brand with NASCAR, Bennett is engaging this demographic, which is essential for recruitment and retention.

In October at Breakbulk Americas, the Bennett Family of Companies team hosted a meet-and-greet with driver Austin Hill.

Bennett entertains key clients at various races, and employees are often invited as a gesture of employee appreciation. Before each race, Bennett holds safety meetings that include employees, race team members and clients, reinforcing their commitment to teamwork and safety as priority number one.

In October at Breakbulk Americas, the Bennett team hosted a meet-and-greet with driver Austin Hill. With the racecar on display, attendees were able to connect with a NASCAR rising star.

The racing program also gives the company an avenue to recognize top drivers as well as initiatives like the “Women in the Driver’s Seat” program.

“The hard work that goes into winning a race is much like the dedication required to ensure our customers’ freight is moved safely and efficiently across the country,” said Noah Foulks, director of Motorsports for Bennett. “Both racing and logistics demand extensive preparation, precision and the ability to stay focused under pressure. To succeed in either arena, you need to be fully committed to the details.”

Since joining Richard Childress Racing in 2022, Bennett has been a part of the No. 21 team every step of the way, according to NASCAR Xfinity Series Driver Austin Hill.

“We’ve had a lot of success together both on and off the track – winning races, poles and a regular season championship,” he said. “One of my favorite highlights came earlier this fall when we won at Atlanta Motor Speedway in the full gold car that celebrated Bennett’s 50th anniversary. To win at Bennett’s home track with hundreds of employees and guests in attendance and in a special design highlighting their legacy was special.”

Before every race, Hill spends time with Bennett’s customers and guests, providing a VIP experience.

Bennett Transportation & Logistics is the anchor partner for Austin Hill and the No. 21 Chevrolet Camaro in the NASCAR Xfinity Series in 2024 and beyond. The company celebrated its 50th anniversary in 2024.

“We not only have conversations about what they do, but they see first-hand how we transport our team, equipment and racecars from track to track,” Hill said. “There are many similarities between the two industries – logistics and motorsports. It takes a lot of people working together, cohesively, to find success on the track and it all starts with the process of getting there.”