AMCS Technologies’ Radoine Bouajaj talks intelligent safety

AMCS Technologies was started as an idea that emerged from the needs of the French construction market, particularly in dense urban areas like Paris, where tower cranes operate in very close proximity. AMCS Technologies was founded in 1994 as an expert in crane safety and operator-assistance technology.

“Our first anti-collision systems were designed to be reliable and user friendly,” said sales director Radoine Bouajaj, who markets AMCS products worldwide. “Over time, we evolved the technology to become more intelligent, precise and integrated. Each generation improved safety, usability and adaptability. With our latest system, the DCS 61-S, we’ve expanded our ecosystem to be able to include solutions like IoT Lifting, which brings real-time jobsite data to managers and fleet owners, and ARC (automatic rotation control), which automatically manages crane rotation, based on real time wind, collision risks and site conditions, maximizing safety and productivity without manual intervention.

“We strongly believe these technologies will become standard. As urban density increases and safety standards tighten, mandating anti-collision and zoning systems for multi-crane sites is not only logical – it’s inevitable.” Radoine Bouajaj Sales Director, AMCS Technologies

Engineering safety

Bouajaj’s background is a mix of international business and industrial technology. He joined AMCS in 2015, leading the company’s international sales department.

“I’ve always been passionate about the intersection of safety, innovation and engineering, and AMCS offered the perfect environment to contribute meaningfully to the future of smart construction,” he said. Today he oversees the company’s global commercial strategy, key partnerships and corporate communications.

He works closely with AMCS’ engineering, support and product development teams to ensure that solutions address the real needs of lifting professionals and general contractors worldwide. I caught up with Bouajaj at the AMCS booth at the Bauma trade show last April, and he impressed me with his passion for his company’s products and the desire to produce the best technology available for the lifting sector.

Since we met at Bauma, AMCS announced several partnerships with key manufacturers and clients using and distributing AMCS products, including Manitowoc, Wolffkran, Maxim and Morrow Equipment. Keep reading to learn about the rapid progress AMCS is making in terms of product development and how Bouajaj envisages the further roll out of these technologies.

THE TECHNOLOGIES AMCS PRODUCES ARE IN THE REALM OF SEEING THE JOBSITE THROUGH CAMERAS AND ANTI-COLLISION SENSORS AND DEVICES. HOW DO YOU POSITION THESE TECHNOLOGIES IN THE REALM OF OPERATOR SAFETY AND OPERATOR-ASSISTANCE?

We position our solutions as advanced operator-assist systems that significantly improve site safety while optimizing productivity. The DCS 61-S, for instance, offers real-time 3D zoning and anti-collision. It provides the operator with live feedback and automatic slowdown and braking when necessary. Our IoT Lifting platform extends this visibility to site managers, providing full situational awareness, diagnostics and traceability. These technologies reduce human error, support better decision-making and help enforce safety protocols.

HOW DO YOU POSITION AMCS IN THE SCOPE OF THE LIFTING INDUSTRY?

We see ourselves as technology enablers for safer and smarter lifting operations. While we don’t manufacture cranes, our systems are critical enablers of efficiency and compliance on complex jobsites. Our expertise in electronics, software and connectivity complements OEMs, rental companies and contractors by delivering safety-critical intelligence and automation tools.

WHAT IS YOUR DISTRIBUTION MODEL?

We work through a combination of direct sales, strategic OEM partnerships and certified installers in over 30 countries. We also have strong relationships with global crane rental companies and general contractors, allowing us to serve major infrastructure, high-rise and industrial projects worldwide. After-sales support, training and remote diagnostics are a key part of our offering.

AMCS FORGED A PARTNERSHIP WITH MAXIM CRANE WORKS TO SUPPLY SOME OF YOUR PRODUCTS FOR ITS TOWER CRANE FLEET. WHICH PRODUCTS ARE THEY USING? WHAT TYPES OF PROJECTS ARE THEY USED ON?

Yes, we are proud of our partnership with Maxim Crane Works, which is deploying our DCS 61-S anti-collision and zoning systems across their tower crane fleet. These systems are being used on complex, multi-crane jobsites where maximizing uptime while ensuring operator safety is essential – particularly in high-rise commercial and infrastructure projects in dense urban areas.

YOU HAVE A SIMILAR PARTNERSHIP WITH WOLFFKRAN AND MANITOWOC AND, MORE RECENTLY, MORROW EQUIPMENT?

Indeed, Wolffkran, a leading tower crane manufacturer, has integrated our DCS 61-S system as part of its safety and performance offering. The collaboration ensures seamless integration between crane mechanics and our electronics. Wolffkran promotes our systems for both new sales and retrofit projects worldwide, reinforcing our shared commitment to site safety and innovation.

Also, this year we announced a strategic partnership with Manitowoc Potain, also one of the most respected tower crane manufacturers in the world. This partnership was announced at Bauma 2025 and focuses on integrating AMCS Technologies’ advanced safety systems into Potain tower cranes. Potain tower cranes are now available with the DCS 61-S OEM anti-collision and zoning system for the customers. This integration accelerates the deployment of smart lifting technologies across the construction industry and reinforces our joint commitment to safer, more efficient and more intelligent jobsites. We are proud of this collaboration, as it represents a strong endorsement of our technology.

As part of our strengthened partnership, Morrow Equipment will integrate AMCS Technologies’ DCS 61-S, into its training center. This strategic move aims to enhance the operator training programs with the latest in safety innovation and crane management technology. AMCS Technologies is proud to be named the exclusive and official supplier of anti-collision systems for Morrow Equipment, reinforcing a shared commitment to safety, technology and excellence in crane operations.

Behind every AMCS Technologies product there’s a full ecosystem – a dedicated R&D department, in-house production, technical support, after-sales service, training and methods engineering.

AMCS RECENTLY INTRODUCED THE AUTOMATIC ROTATION CONTROL (ARC) SYSTEM DEVELOPED IN CO-OPERATION WITH MANITOWOC AND BOUYGUES CONSTRUCTION. WHAT EXACTLY DOES IT BRING TO THE REALM OF TOWER CRANE OPERATIONS?

ARC is a smart automation feature that enhances both safety and productivity on multi-crane jobsites. When a low crane is on weathervane, but still located in the interference zone of a higher crane, currently you can find an operator in the cabin – even if the crane isn’t working. ARC changes that.

The system automatically controls the crane’s rotation based on real-time wind, interference zones and site conditions, all while activating our DCS 61-S anti-collision system. This ensures the crane safely positions itself and doesn’t block active cranes, without needing any manual intervention. Once the work is done, all cranes automatically switch to weathervane mode.

HOW DO YOU CHARACTERIZE THE MARKET FOR AMCS PRODUCTS?

The market is increasingly mature, with a growing understanding that anti-collision and zoning systems are not optional – they are essential. Safety regulations are evolving, and contractors now demand systems that go beyond alarms – they want data, traceability and automation. Our products serve high-risk environments: urban high-rises, infrastructure mega projects, energy sites and more. The appetite for connected and modular systems is growing rapidly.

DO YOU ENVISAGE YOUR PRODUCTS WILL BECOME STANDARD ON TOWER CRANES? WOULD THERE EVER BE A MANDATE TO ASSURE ANTI-COLLISION DEVICES ON JOBSITES WITH SEVERAL TOWER CRANES?

Yes, we strongly believe these technologies will become standard. In several countries, they already are. As urban density increases and safety standards tighten, mandating anti-collision and zoning systems for multi-crane sites is not only logical – it’s inevitable. We’re also working with regulators and contractors to help shape those standards globally.

WHERE ARE THE HIGHEST GROWTH MARKETS FOR YOUR PRODUCTS?

We see significant growth in North America, as well as the Middle East and Southeast Asia.

I UNDERSTAND AMCS PRODUCTS HAVE BEEN USED TO TRACK THE MOVEMENT OF MOBILE CRANES ON A JOBSITE, ASSURING COLLISION AVOIDANCE BETWEEN TOWER AND CRAWLER CRANES. IS THE MOBILE CRANE MARKET A SIGNIFICANT AREA OF GROWTH?

Yes, we’ve successfully deployed our systems on wheeled and crawler mobile cranes. This involves real-time position tracking via GNSS and integrates it into the anti-collision calculation with tower cranes.

This capability is particularly valuable in dense or high-risk environments, where mobile and fixed lifting equipment operate simultaneously. It’s an area of growth, as customers feel comfortable having the same company manage all machines across the entire jobsite.

WHAT KEEPS YOU ENGAGED IN WHAT YOU DO?

What drives me is knowing that our work directly protects lives on construction sites. Beyond that, it’s the intersection of engineering, digital innovation and human factors that makes this field so fascinating. We’re solving real-world problems that matter – and helping push the boundaries of what lifting operations can be.

WHAT ARE THE CHALLENGES YOU FACE IN PRESENTING YOUR PRODUCTS TO THE MARKET?

One of the key challenges we face is being compared with low-cost solutions that don’t operate under the same standards or level of technical rigor. Some clients initially underestimate the complexity of deploying a reliable anti-collision or lifting management system – they see only the device, not the organization required to make it perform over time.

At AMCS Technologies, we offer more than just a product. Behind every system we deliver, there’s a full ecosystem: a dedicated R&D department, in-house production, technical support, after-sales service, training and methods engineering. We provide a high-end solution with an extremely high standard of reliability and safety, but that level of seriousness is not always recognized at first.

As a result, we sometimes see cases where clients choose cheaper alternatives, only to come back to us later when they encounter technical or operational difficulties. It’s also challenging to be placed in competition with startups that may not even have a structured team or service infrastructure – especially when you consider the depth of what we deploy across international job sites.

WE SEE YOU IN THE UNITED STATES QUITE OFTEN. WHERE DO YOU LIVE?

I’m based in Paris but I travel extensively, particularly to North America, to support clients and strategic partners. The US is a key market for us, and we are committed to long-term growth there.

WHAT IS YOUR BEST BUSINESS ADVICE?

Stay curious, stay customer focused. In a technical industry like ours, trust matters just as much as performance. Always listen deeply to client pain points – and build solutions that solve real problems, not just technical showcases.